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home selling tips

Hey Offer: Pennsylvania Home-Selling Company Helps Homeowners Navigate the Competitive Real Estate Market

March 22, 2023 by Realty411 Team

Hey Offer is a Pennsylvania-based home-buying company in Allentown, Pennsylvania, devoted to making selling or buying a new home easier.

The company has extensive experience with the Allentown real estate market and shares its knowledge with the local community to help residents who are having to sell their family home due to unfortunate circumstances, such as divorce, unaffordable repairs, the death of a loved one, and to avoid foreclosure.

A spokesperson from Hey Offer said, “We are Josh, Dalia, Alex, and Jack local investors that operate out of Allentown, PA. We love to buy properties that people cannot keep, want, or need to own anymore. Selling your home can already be overwhelming so we keep it simple for you.”

All you have to do to start the process of selling your home is to fill out a form on the HeyOffer website; then, you will get a no-obligation cash offer after the company verifies the condition of the home being sold.

Sell Your Home The Simple Way

Hey Offer prides itself on full transparency and providing its clients with all the necessary information on the most efficient way to sell their homes.

If you want to ‘sell my house fast PA,’ then Hey Offer has introduced a step-by-step guide for submitting a house for a swift sale:

Get an Offer Today

Fill out the short form on the company’s website, and its local team will review your information and provide a no-obligation cash offer.


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The team will ask you questions that are vital for them to make a fair cash offer based on your home. They will need to know details like bedrooms, bathrooms, how long you have owned it, and the condition of the property on a scale of 1-10, along with other details.

The more information you provide, the more accurate and higher the offer will be. As you are on the phone, the team will also check the prices that similar properties have sold in your area, as well as an ARV (After Repair Value) which is the value that your home is worth after it has been completely remodeled.

Verify

HeyOffer will schedule a quick visit to your property (at your convenience) to verify the condition and take pictures for potential buyers.

This visit will take place within 72 hours of the agreement (of the cash offer) being signed, and if your property doesn’t quite reach the expectations that the team originally thought from the phone call, don’t worry. Hey Offer buys nearly every property they go out to see after they have signed an agreement to buy it.

The only thing that may affect the process is if your property is determined to be in worse condition than originally communicated. If this happens, then the cash offer will be adjusted.

Hey Offer is committed to being fully transparent with all its clients and transactions and will ensure that you remain fully informed during the entire process. Additionally, if you do not accept the team’s offer, you are free to move on and sell your home to someone else.


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Close and Cash Out

The final part of the process is coordinating with you and the title company to ensure it all goes seamlessly as it heads towards the closing date you selected.

Throughout the closing process, Hey Offer might require access to your property to get bids from its trusted contractors so that they may start on any renovations as soon as the closing happens and you have your cash.

More information

To find out more about Hey Offer and to see a full list of its home-buying services, please visit the website at https://www.heyoffer.com/.


Join Realty411 in Pennsylvania on Saturday, April 1st.

Our Realty411’s Philadelphia & Clubhouse Connection investor conference will begin at 9 AM ET.

Get more details about this event, visit our landing page: https://www.eventbrite.com/e/481836685497

Be sure to also download the event flyer here: https://joom.ag/ym5d

Filed Under: home selling tips, news, Uncategorized Tagged With: competitive real estate, Hey Offer, home-selling, Pennsylvania home-selling company, real estate investing, real estate investing tips, real estate investor, real estate magazines, real estate wealth, realty 411, realty magazine, realty411, rei magazine, rei wealth, REIwealth

The Ins and Outs of Seller Concessions

March 20, 2023 by Realty411 Team

By Realty411 Team

Home sellers need to be more willing to make concessions in a challenged real estate market, per Yahoo! Finance.

Lower asking prices are not enough anymore, so sellers should be more willing to negotiate deals. Helping with closing costs and giving an interest rate buydown concession (where the seller gives the buyer a credit, essentially lowering their monthly payments) are just two examples.


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Repairing the property, allowing a closing period of 45 days, and offering a home warranty can also sweeten the deal for buyers.

However, sellers should avoid certain types of concessions. For example, making home improvements (which are different from repairs) or giving things like a “carpet and painting” allowance.

While the days of simply posting a “For Sale” sign are over and creativity is more important than ever, sellers still need to protect themselves.

Some concessions are particularly risky, such as allowing the buyer to move in before closing or allowing the deal to be contingent on when the buyer sells their current home.

Flexibility is important, but so is avoiding gullibility.


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Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Filed Under: home selling tips, news Tagged With: real estate investing, real estate investing tips, real estate investor, real estate magazines, real estate wealth, realty 411, realty magazine, realty411, rei magazine, rei wealth, REIwealth, seller concessions, Stephanie Mojica

Sales Process – Best Practices

June 29, 2020 by Realty411 Team Leave a Comment

By Dan Harkey

Do you ever think that for some reason you are not getting the results you want in your sales career? Do you have feelings that you try, but it is just not working? Maybe you need a minor tune-up, or perhaps a major overhaul.

Let us review the sales process:

Some people think that sales are concluded by what is verbalized in some learned word sequence, and how those words are used to convince a prospect to purchase products, goods, or services. Some may even think the correct method is for the salesperson to use slick language, ask questions that require a certain type of answer, handle objections, and a sequential closing interaction with the potential buyer. Granted, knowing your product, a good prospecting system, and training about the sales sequence is important. No doubt!

I subscribe to a bit of a different philosophy. “You locate a buyer, rather than create a buyer.” If you have a large enough group of prospects and keep yourself in front of their conscientious thoughts, they will most likely think of you if they need your services. Also, you should constantly work on developing and nurturing a like-and-trust relationship.

The first requirement is to develop a thorough understanding of your products, goods, or services with which you are involved. Thorough explanation of the technical aspects and benefits is a must. Handling questions about the function, usability, quality, durability, and pricing is important. What are the benefits of owning the product or purchasing the service, or investment?

Success in the sales profession is a learned proposition. What I mean by that is I do not believe that there are natural born, predestined successful salespeople. Some may start earlier than others, even in childhood, by gaining the personal confidence and developing characteristics that are required to be a successful salesperson.

80/20 Rule:

The 80/20 concept applies to almost all sales endeavors. 20% of the salespeople account for 80% of the total sales volume in industries. Correspondingly, 20% of the salespeople make 80% of the available income. The remaining 80% of the salespeople receive a meager portion of the remaining 20% of available income. The 80/20 rule also applies to the quality of your “active” prospects. You will create 80% of your new business transactions out of 20% of your “active” leads. The salesperson’s job is to focus on the 20% and to convert member(s) of the remaining 80% into the upper 20% referred to as “active.”

Marketing Strategies:

There are various marketing strategies used in solicitation including face-to-face networking in groups, interactive relationships in industry-related groups, direct mail, email, and direct calling. Direct calling may either be cold calling, repeat calling to maintain contact, or to follow active leads. All are within the scope of solicitation and are for starting and nurturing an ongoing relationships. What do you have to offer that might have significant benefits to the prospective purchaser? All methods consist of a strategy to convert prospects into an active relationship with you, including establishing business relationships and friendships. “Active” consists of a group that has communicated with you and expressed an interest in your product, goods, or services. Of course, “actives” can become friends and friends do business with friends! Business success, as well as life in general, functions much better with many friendships. This includes happiness, mental health, self-actualization, and monetary gain.

Developing a large network of leads and personal relationships takes a lot of focused time and effort. Merely locating and purchasing a list does little. A list should be created and maintained constantly for a large subset group that may be interested in what you have to offer. The list will need to be appended, which means it is sent out to an email marketing vendor who can verify whether the address and email address are still correct. The list will need to be imported into a customer relations software system to begin efficient daily management of the data. The list needs to be worked daily to convert people from “cold” or “warm”, into “active.” What I mean by daily is not to call the same people but to work your list by calling each person periodically such as every 60 or 90 days. Excessively frequent calls could be considered pestering.

Information contained in the list will need to be constantly updated and expanded because people move jobs, companies go out of business, show disinterest or disrespect, habitually fail to return phone calls or email requests, retire, change names, change email addresses, change business locations, a change in life circumstances, etc. The “active” prospects in your network are the only ones that you may reliably count on in determining the size of your network or lead base. Also, even with a sizeable “active” lead base, you will lose 20% to 30% of them per year for all the reasons stated.

After much time of consistent follow up without real response or success, such as 24 months, you may elect to drop the prospects from your “active” list and cease active follow up. Dropped leads will be replaced with “warm” leads that become “active”, and new relationships. The other option is to only call or email them occasionally, such as twice a year. The fundamental aspect of the process is that it is a sequential daily action system.

Here is a suggested action that you should take for someone who routinely or habitually does not respond to your request to communicate; send an email that states “Fred, I have tried to contact you a few times, without success. Would you prefer that I do not bother you?” If Fred wants to continue the relationship, he will respond. Fred may respond politely and say “no,” or just not respond at all. If Fred does not respond, then you may demote him back to “cold” and keep him in your database email marketing system for future interest and referrals. “Cold” leads do not get active personal follow up. If Fred is disrespectful or belligerent, just delete his record entirely. A poor strategy is to follow up with the same group of prospects, even when they show non-responsiveness or disinterest.

As the process becomes well lubricated through practice and experience, you can expect increasing momentum until you have so much business that you are forced to slow down marketing and personal contact follow-up in order to assimilate the additional new business, and/or new transactions.

Action Habits:

What size is your “universe of active possibilities.” Are there 10’s, 100’s, 1,000’s, or 10,000’s of prospects that you may be able to directly or indirectly follow up or market to? You have a current network size or number of “actives” and “prospects.”. Each person that you have in your follow-up system has a separate size of their own network. If you add the size of your network to the size of all the networks of each party that you market, you can establish a total, or “universe” of contacts. The question becomes, do you and each person that you follow up have a large enough network and a consistent daily action habit to develop a successful and sustainable career?

Here are three different examples of persons that you may solicit in your “active” lead base. The distinction is whether both you and the person that you are following up with have their own separate and consistent daily action habit?

1) You have 10 “active” leads in your universe. Another person that you follow up with consistently has a total of 10 “active” leads in their network. If you communicated with your 10 each month or each quarter, and they in turn communicated with their 10 leads then the total universe of “active” possibilities would be 100.

2) You have medium-size networks such as 200 to 400 but fail to engage in a consistent daily action habit. Failure to engage may become your barrier. It will be necessary for you to change your action pattern. Calling, emailing and/or communicating consistently with at least 20 active prospects daily is a good start. 20 is not a magic number, but if you call and they enjoy talking to you, that may be all you can handle. Otherwise, you may be calling 20 to 30 “actives” per day including completed and non-answered calls and follow up with a polite “thank you” email.

3) You have 400 or more “active” leads in your network that you follow up each month or each quarter with a good action habit. The person you follow up also has 400 or more potential leads that they follow up consistently with a good action habit. 400 X 400= a total of 160,000 universes of possibilities.

The purpose of these examples is to serve as a reminder that if you want to be successful, then associate and follow up with other correspondingly successful people who also have large networks. Imagine having 1,000 different people who are receptive to taking a call from you, showing respect and enjoying the conversation, who also have a large network of their own. This, of course, is an example.

There will be a natural point that you will not be able to keep up with the pace, because you will have way too much business. You may need to hire an assistant to leverage your time and effectiveness. This assistant may be an employee or an independent contractor. The minute that you have spare time from handling all your new business, you will restart the process all over. The real magic will begin to occur when business acquaintances become friends. I have said this repeatedly, “friends do business with friends.”

Calling and emailing are not the only mediums of communication, but they are highly effective.

Remember that a prospect list can disintegrate over-night. In 2006 my company was primarily using direct mail, and we sent out about 1,000,000 letter form solicitations each month. Then by September 2007, the market crashed, and the lead base quality crashed with it. Hundreds of thousands of real estate agents, loan agents, investors, and builders/developers left the industry.

Over time when the dust and smoke cleared it was necessary to reconstruct a new list and start all over. Prepare for this event! If a crash in the quality of your lead base occurs consolidate down to your “actives” after verifying that they are still there. The entire process is a system that I refer to as a best practices action system.

Remember the concept “you locate a buyer; you do not create a buyer.”


Dan Harkey
Business and Private Money Finance Consultant
Cell 949 533 8315
[email protected]

Filed Under: home selling tips, Marketing Strategies, news Tagged With: selling tips

You Can Sell A Property Without Completing Renovations

April 23, 2020 by Realty411 Team Leave a Comment

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Filed Under: home selling tips, news, rehabbing Tagged With: renovations

U.S. Single-Family Rental Home Market Poised for Near-Term Real Estate Growth Opportunities, According to SVN | SFRhub Advisors

April 21, 2020 by Realty411 Team Leave a Comment

By Ruth Seigel

Abrupt global economic downturn caused by COVID-19 leads investors to seek refuge and diversification in opportunistic CRE asset classes growth, risk-stabilization and yield.

Phoenix, AZ – (April 16, 2020) – As the world grapples to tame the coronavirus pandemic and overturn the economic effects of this unprecedented event, commercial real estate (CRE) investors are monitoring all asset class financial positions to lessen short-term portfolio risk while augmenting investments for long-term growth. SVN | SFRhub Advisors, along with industry experts, predict ongoing consumer demand for housing will position single-family residential (SFR) rentals as an investment portfolio standout. A CRE brokerage firm, SVN | SFRhub Advisors, dedicated solely to SFR/BFR (Build-for-Rent) portfolios recorded a 650% uptick in investment activity since mid-March 2020 for SFR/BFR portfolios on their technology platform, SFRhub.com, averaging 10,000+ listed homes.

Recent data from John Burns Real Estate Consulting (JBREC) outlines CRE sectors most likely to be affected following the pandemic, especially in the short-term, are hospitality, retail and office/co-working. Conversely, JBREC states SFR (while not unscathed in the short-term) should be positioned for faster market recovery and a better long-term play. Housing rental defaults will prove painful in the short-term, but the low supply of newly built rental homes in most markets, and capital seeking safety, yield and inflation hedge, should help SFR recover earlier than other residential real estate asset classes.

Jeff Cline

“Investors have reaped financial advantages of a 10-year bullish marketplace, notably the past few years with SFR portfolios, and the newer BFR market,” said Jeff Cline, executive director and principal of SVN | SFRhub Advisors. “For the first time in U.S. history, rental household growth outpaced U.S. home ownership.” He added, “Looking ahead, consumer economic, lifestyle, and work-at-home popularity indicate global investors’ near and long-term outlook for capital growth and income opportunities in single-family detached homes for rent is better than it’s been for several years.”

BFR communities encompass single-family homes built from the ground up specifically for renters and not home owners. These homes help to fulfill the vast housing need and rental shortage occurring across the U.S. According to JBREC, recently surveyed BFR projects had a very strong 97% stabilized occupancy rate prior to the COVID-19 pandemic.

U.S. homebuilders may turn to REITS, private equity and individual investors to purchase completed or near completed single-family communities for rental investment should the new home buyer market continues to retract. “For the first time, we now have several private capital group clients with tens of billions of dollars to specifically invest in the BFR space,” said Michael Finch, executive vice president of SVN | SFRhub Advisors.

Michael Finch

Demand from millennials and older adults/retirees has destigmatized renting and touted SFRs’ benefits like increased space, yards and amenities representative of living in a single-family detached home. Skyrocketing unemployment, job uncertainty, and hefty student debt loans imply the SFR/BFR market should remain strong among millennials as home ownership moves farther out in time and remote working becomes more popular.

Cline notes, “SFR/BFR investors’ main concerns are rent revenue and occupancy. In the short-term, unemployment may impact rent rather than occupancy issues. As the economy recovers, demand for SFR/BFR will be a favorite among alternative investors with capital on the sidelines seeking refuge and stock market diversification for growth and income.”

About SVN | SFRhub Advisors

SVN | SFRhub Advisors, based in Phoenix, is an independently owned and operated SVN® office. SVN comprises over 200 offices with 1,600 advisors. SVN | SFRhub Advisors is the only national single-family residential (SFR) & Build-for-Rent (BFR) dedicated brokerage that introduced the first-to-market digital commercial real estate fully transactional platform, SFRhub.com. SFRhub.com is the only SFR/BFR industry data provider with clean and verified data. SVN | SFRhub Advisors currently features a pipeline of over $2 billion SFR/BFR investment portfolios consisting of five or more homes and is also a member of the Forbes® Real Estate Council.

# # #

Ruth Seigel
President – RS Marketing & Assoc.
[email protected]
602 320 4182

Filed Under: home selling tips, landlording, news Tagged With: coronavirus

Home Staging For A Speedy Sale

March 5, 2020 by Realty411 Team Leave a Comment

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Filed Under: business tips, home selling tips, news Tagged With: home staging

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