REI WEALTH MONTHLY

Your Digital Guide to Real Estate Wealth

Marketing Strategies

5 Luxury Marketing Tactics on a Startup Budget

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By Farlyn Lucas

Whether you’re a small business or a high scale luxury brand, advertising is essential to building brand awareness and increasing revenue. Just because designer brands have sizable budgets doesn’t mean they have to spend it all to effectively advertise their company. Here are our top tips on how to advertise your luxury brand without spending luxury budgets.

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1. Develop a sophisticated website

Building off of social media marketing, another digital way to advertise your luxury brand is through a professional and cutting-edge website. Web design is incredibly important in marketing your brand and reaching clientele. Invicta states that “75% of consumers say that they make snap judgments about a company’s credibility based on their web design,” highlighting the importance of maintaining a professional website in order to elevate your brand and strengthen your image. You want your website to be clean and informative while also impressing your clients. It’s a win-win; you need your website to drive online revenue, so why not make it cutting edge and eye-catching.

2. Build awareness on social media

Another affordable marketing option is social media. Creating a profile on various social media platforms is a great way to establish your company and create awareness for free! As people scroll or click through the app, they can easily see your brand and check out your profile before jumping over to your website. Want to take it a step further? Your luxury brand can pay for advertising on these platforms, targeting your ideal client and furthering your reach.

3. Advertise on local print magazines

Local print advertising is a great affordable way to promote your luxury brand. After identifying your target audience, you can run advertising in a number of luxury home magazines that reach people with similar demographics. These large publications often offer discounts for local advertising, making it an affordable marketing option. Additionally, the majority of magazine readers are paid subscribers, meaning that readers are more likely to see and engage with your advertisement. It’s a great cost-effective way to promote your brand.

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Local print advertising is a great affordable way to promote your luxury brand. After identifying your target audience, you can run advertising in a number of luxury home magazines that reach people with similar demographics. These large publications often offer discounts for local advertising, making it an affordable marketing option. Additionally, the majority of magazine readers are paid subscribers, meaning that readers are more likely to see and engage with your advertisement. It’s a great cost-effective way to promote your brand.

4. Create an experience

A great brand marketing strategy for luxury businesses is to create an experience around your company. Widen describes a brand experience as “the sum of all the sensations, thoughts, feelings, and reactions that individuals have in response to a brand” and the “lasting impression” a brand has on consumers. By creating a memorable and personable experience, customers are more likely to frequent your store and make a purchase. They feel special and associate your company with this constant feeling that creates “lasting customer relationships and [an] increase[d] brand recognition.” Capitalizing on this sensation is an effective way to market your luxury brand without spending too much money.

5. Don’t be afraid to stand out!

From high end designer fashion to luxury hotels, a cost-effective way to market your company is by capitalizing on your uniqueness. It’s crucial to identify what makes your brand special and what makes your company stand out from the rest. As you advertise via digital or print platforms, keep in mind the distinctive characteristics of your luxury brand. It could be anything from your attention to detail to your craftsmanship or personal customization. By highlighting what sets you apart, you draw buyers in; they want a part of what makes your brand special. It’s a strategy that you can utilize across all advertising mediums.

Farlyn Lucas is a freelance writer who specializes in marketing and business. She helps business owners create content that works for their audience, so that they can attract the best people. When she’s not working, she enjoys playing badminton and baking chocolate chip cookies.

Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Using Your Marketing Analytics to the Fullest

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By Vista Capital Solutions

Marketing your business is a lot easier than it used to be. Thanks to the power of the internet, it is possible to unearth a ton of useful information about how your ads and promotions are performing. It all begins with your marketing analytics. Though you probably have a general idea of how to analyze the data connected to your marketing processes, there are probably a few pointers that could help you maximize your results. Look over these tips and discover how you can start to make the most of your data analysis.

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Start With Current Performance

Data is powerful because it can show you almost anything you want to see or understand about your company and its various resources. However, it is easy to get carried away with how much potential an analysis can have. This means you want to slow down and start your journey with a few simple tasks. Above all else, you want to start with your current marketing performance. How are your current campaigns resonating with customers? Are you seeing conversions at the rate you’d hoped? Knowing where you’re at is necessary for knowing where to go.

Aim for the Future

After you’ve given yourself a chance to analyze where your marketing efforts are at, it is time to use data to create a map for the direction you would like to head. What are the long-term goals you have for your business? Analytics can help you take a general objective for your company and transform it into an actual possibility. As you begin to analyze various performance metrics, you’ll see what is and isn’t working. By using this information to your best abilities, you can craft marketing campaigns that exceed all previous attempts.

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Remember To Keep Checking Back

An easy mistake to make after discovering something useful from a session of data analysis is assuming you’ve found a concrete solution. In truth, data is always changing. Whatever you learn along the way is usually only going to be applicable to this specific moment in time. You must constantly go back to the drawing board to interpret new data and weigh it against previous sets. The more you get used to the processes, the easier it will be to make data analysis a routine part of your marketing team’s tasks.

Getting the most out of your marketing analytics is all about understanding a few simple facts. Learn the basics, keep your ear to the ground for new trends, and take your understanding of your business to the next level.

Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Classified Ads Marketing Strategies For Investors

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Image from Pixabay

By Tamera Aragon

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” ~ Steuart Henderson Britt

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Classified ads are a good cost /effective way to reach property sellers in Pre-foreclosure, and Pre-default. Secondary niches who you will find contact you from your ads are Absentee Owners, Probate and bankruptcy. Classified ads are also good for selling any type of property.

Classified Real Estate Marketing Keys to Success:

  • Ensure that your headlines command attention and virtually DEMAND that your prospects take action.
  • You have to be UNIQUE. What do you have or do that makes you stand out from the chatter of the ever-increasing crowd?
  • Write as you speak rather than as a professional “Report Writer”.
  • Don’t sell the prevention, sell the cure. As Jay Abraham says, “Nobody wants the 1/4 inch drill. What they want is a 1/4 inch hole.”
  • Take all the risk away from a buying decision by making an IRON-CLAD guarantee & STICK to it.
  • Cover concerns and likely objections of your TARGET audience.
  • Test your copy and your advertisements before you start to roll them out on a large scale.

Remember…Suspect = Prospect = Customer = Client = Raving Fan…and maybe even a friend.

Classified Advertising Estimated Costs

Image from Pixabay

Print Ads: The costs for print classified ads are not cheap. But when we look are our ROI, (Return on Investment), this form of advertising makes us money. We spend about $800 a month which is also $10,000 a year on newspaper ads and we bring in an average of 4 deals a year netting us $100k annually. That is getting my money back 10 times!!!

Online Ads: There are many online classified ad spaces to place your ads and many are free. I always place my property on Craigslist.org and Backpage.com. To get your information out to many online advertising resources very quickly, I recommend a free service at www.postlets.com.

Here are the steps to follow in placing print classified ads:

  • Website searches: www.newspapers.com or Search the term “newspapers” by your city, state online via Google or Yahoo.
  • Personal Touch: Contact the Chamber for your niche city and ask for information on Main Newspapers and smaller Neighborhood Newspapers like the Penny Saver or Fickle Nickel; etc…and get the Name, Phone Number and Website address’s for each one.
  • Then look at the each newspaper under real estate wanted & Real Estate Finance/Services. Check out what other investors are doing.
  • Call all the newspapers and find out the following:
    • Circulation: where does the paper go and how many are delivered
    • Ask if they have any special days or sections catered to real estate. For instance, our paper is Wednesday and Sundays.
    • What is the cost for an ad you have created to run 1 week? You can work with them on making changes to the ad to get the price down.
    • Ask if they have any specials available right now. If so what?
    • Create your ad with the representative on the phone
    • Be sure and ask for proof prior to printing if at all possible.

Image from Pixabay

  • Run an ad for 1 month in the most popular print ad spaces. This will allow you to really understand what kind of response you get. You can do 1 at a time or do 2 to 3 at once (depending on how busy you want to be and your budget
  • When you get calls always do the following:
    • Answer the phone. Or if you can’t answer the phone, it would be best to use an answering service.
    • Keep track of your leads by asking where the seller saw your add
    • Also ask the seller: “What was it about my ad that made them want to call me.”
  • If you not receiving any calls it could be that the ad you placed is the reason. At this point it is best to tweak the ad a little and put it back out there.
  • Once you do the tracking for a month see which one brought in the most leads and stick with that one.
  • Repeat the process when necessary.

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Sample Classified Real Estate Ads

I bet you have these burning questions on your mind: So what actually do you advertise or How should my ad look? Here are a few sample ads that have worked for me!

SAMPLES: FOR RENT OR RENT TO OWN

*SW 215/Durango*
RENT or RENT-2-OWN
3bd/2.5ba + loft $1485mo.
Call 380-7848

Why rent when you can
RENT 2 OWN!
Bad Credit ok!
5 bedroom/2 bath
Newly Remodeled.
Granite Fireplace
Hardwood Floors
10% down/ $1495/mo.
Call Now! xxx-xxx

*SW 215/Durango*
Lease 2 Own
3bd/2.5ba + loft
$5000/down $1485/mo.
$200/mo credit towards
purchase Call 380-7848

AIRPORT *Brand New!
4/2, 1965sf, pool, park,
Tennis +upgrades, $7000
Down, $1695mo$200/mo

2725 Telegraph Ave
Lease 2 Own
3bd/1ba. Built-in pool.
$15K/down $1600/mo.
$300/mo credit towards
Purchase. Call 649-7586

2725 Telegraph Ave
Lease 2 Own
3bd/1ba. Built-in pool.
$15K/down $1600/mo.
$300/mo credit towards
purchase. Bad Credit ok.
Call 649-7586

SAMPLE: FOR SALE 100K and Under

ONLY $69K – CALL TODAY!
OWNER MUST SELL.
Fixer upper. Large Lot.
Hazelton and Fresno
in Stockton.
Make Offer. Xxx-xxxx

SAMPLE: FOR SALE 100-200K

Don’t Pass. It Won’t Last!
MUST SELL! Newly Remodeled.
4Bed 3Bath. 2 story
Covered Patio, Built in BBQ
Hardwood & Tile Floors
Otto & Estate Area
$189K or BO 209-957-6971

Don’t Pass. It Won’t Last!
MUST SELL! Newly Remodeled.
5 Bedrooms 2 Bathroom. Covered Patio.
Granite Fireplace. Hardwood Floors.
Lower Sacramento & Hammer Lane
$149K. Make an offer! Xxx-xxx

Need a home to call your Own?
4 bedroom/2 bath
Newly Remodeled.
Tile Floors, build in BBQ
Owner must sell! xxx-xxxx

SAMPLE: MARKETING YOUR BUSINESS

Image from Pixabay

Newspaper Section – Real Estate or Finance/Services

I’ll Buy or Lease Your House Within 48 Hours or Tell You Why No One Else Will
Ask for Marge xxx-xxx-xxxx
We’ll Buy Your Home Today!!!
Don’t Make Another Payment
Ask for Mark xxx-xxx-xxxx
Do You Own An Unwanted Home?
Free Consultation
Sell Today
Call Dave xxx-xxx-xxxx
Kristie Buys Houses
Immediate Debt Relief
Locally Owned and Operated
xxx-xxx-xxxx

Newspaper Section – Wanted Real Estate

Payment Assistance
We Buy and Lease Houses
Don’t Delay, Call Today
Bryson xxx-xxx-xxxx

Behind on Payments?
Need Immediate Help?
Call today for free consultation
xxx-xxx-xxxx
Area Specialist Buys Real Estate
Little or No Equity OK
Cash or Terms
Prices Quoted By Phone
Dana xxx-xxx-xxxx

Payment Assistance
We Buy and Lease Houses
Don’t Delay Call Today
Bryson xxx-xxx-xxxx

Can’t Sell Your House?
Behind on Payments
Little or No Equity?
I can Help!
Call Jordan xxx-xxx-xxxx
Free Report
How to Sell Your Home in 3 Days or Less
Any Area or Condition
AC xxx-xxx-xxxx
Real Estate Workouts
Problem Ownership is My Specialty
Call Roscoe xxx-xxx-xxxx

Corporate Leases Needed
Your Home May Qualify
Don’t Make Another Payment
Ask for Perry xxx-xxx-xxxx

Newspaper Section – Financial/Real Estate Services

Immediate Debt Relief

Stuck with a house payment you can’t afford?
Stuck with a house you no longer want?
Call Sue @ 777-444-1111

NEED TO SELL FAST?
I BUY HOUSES
CASH TERMS OR TAKE OVER PAYMENTS
RAPID DEBT RELIEF
CALL: xxx-xxxx

0 stress, 0 cost to you. Sell for cash in 72 hours.
Foreclosure OK. We can even help you move.
Husband/Wife team in CA since ’80.
Extensive references. Call John & Judy, xxx-xxxx

CASH FOR HOUSES
In 48 Hours!
Any area, price or condition
Call xxx-xxx-xxxx

Newspaper Section – Homes Wanted to Buy

Executive investor wants to buy a nice home
in a nice area on a lease purchase option.
Call Tom @ 777-444-1111

Want out? Give us a shout�
We buy houses
Phone number
Website address

Classified Ads Conclusion

These are just a few ideas that I hope will get you going in the right direction understanding the key to receiving any kind of leads is “advertising”. Important Real Estate Adverting Tip: Ads should be in the local newspaper everyday. (You cant catch any fish if your line is not in the water). Classified ads are a good inexpensive way to do just that. Spread the news!

TAMERA ARAGON

Tamera Aragon is a professional online entrepreneur and has bought and sold over 300 properties, establishing her as an expert in the real estate investing field. Since 2003, she has purchased over 10 million dollars in real estate and currently holds properties all over the world. Tamera’s focus is on the booming Foreclosure market, buying Pre-foreclosures, REOs and Short Sales. Tamera who is a noted Author, Success Trainer, Speaker & Coach, shows her passion for helping others with the 17 websites she has created and several specialized products to support fellow investors throughout the world. When Tamara is not busy running her website, she is very involved with her Fiji joint ventures and investments. Tamera Aragon is one of the few trainers and coaches who is really “doing it” successfully in today’s market. Tamera’s experience has earned her a solid reputation in the industry as well as the respect and friendship of many of the top national real estate investment and internet marketing experts. Tamera Aragon believes her success has garnered her the financial freedom to fully enjoy her marriage and spend quality time with her children.

Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Work Smart……Play Hard – Kathy Kennebrook’s Real Estate Investing Mantra

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Image by Fathromi Ramdlon from Pixabay

By Kathy Kennebrook, The Marketing Magic Lady

I got into the real estate investing business to have more free time for myself and my family and to have the financial freedom to do whatever I wanted, whenever I wanted. I wanted my life to be more worry free. I have spent a great deal of time accomplishing that goal and I want to share some of my insights with you as a real estate entrepreneur.

When you decide to become a Real Estate Investor, make sure you structure your business in such a way that it doesn’t become overwhelming, even more so than a full time job could be. It’s very easy to fall into that trap, especially if you work from home. You can also fall into the trap of trying to do everything yourself, and long-term, this just won’t work. Believe me when I tell you that most tasks in your business need to be delegated to others starting with your marketing, your bookkeeping and day to day management.

Image by Joshua Miranda from Pixabay

In my particular case I like to work from home and most of the functions of our business are handled off sight and by Independent Contractors. One of the ways I solved the problem of getting overwhelmed with work was to determine what hours per day would be dedicated to my real estate investing business. At the end of the day the door to the office gets closed and the phones go to an answering service. Your family will appreciate you for this as well.

The other rule we abide by is that when the office door gets closed, conversations about our real estate business cease as well. You have to make a conscious effort to separate your business and your personal life, especially if you are working the business with your spouse or partner. Since real estate is an incredibly fun way to make a living, sometimes this is hard to do.

As you begin to attain success in your business and things become more automated for you, you will begin to have a lot more free time to do the things you enjoy doing. My husband and I like to kayak. We especially like white water kayaking and take several trips each year to enjoy the sport. I also enjoy traveling to places I have never seen before with my husband Jay. Our business at this point in time pretty much runs on auto-pilot. We have developed a dream team of key people we put in place who take care of the important tasks that make our business successful and run on auto-pilot even when we are away from the office.

Image by Joshua Miranda from Pixabay

The marketing for our business is outsourced along with many of the other tasks associated with our business including getting our rehabs completed, property management, bookkeeping, closings, etc. Since a lot of the marketing we do for our business is targeted direct mail, this is all outsourced to a company who does all of that work for us. We provide them with the letters and the lists and they do everything else.

My husband and I still continue to work our business primarily from home and our key people are independent contractors who work from their homes or offices. Since Covid 19 happened, this has become even more important to the ongoing success of our business. Personally I still like making deals with sellers even before I get out of my pajamas in the morning. I also like having lots of time to spend with my cats and my grandchildren.

Image by Pexels from Pixabay

Once your real estate investing business is running like a well oiled machine, take the time to pursue the things you love to do, after all, that’s why you got involved in the business in the first place, isn’t it? Make sure you spend time with your spouse and your family doing the things you love to do together. This is the best time to begin making good memories for your children if they are still young. Remember that you must continuously pay attention to the balance between your business life and your personal life. Otherwise, it can become easy to short change one or the other.

Putting good team players in place to take care of the details of your business will be important to building the ultimate financial freedom you are striving for so you have even more time for the things you love to do. So just remember to work smart….and play hard!!!

For more information on automating your real estate investing business and locating all the sellers and deals you could possibly need, be sure and visit Kathy Kennebrook’s website at www.marketingmagiclady.com While you are there be sure and sign up for our FREE monthly newsletter.

Marketing Your Way To Millions

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Image by Gerd Altmann from Pixabay

When Kathy Kennebrook first started in the Real Estate Investing Business, she very quickly figured out that the best way to find good deals was to locate qualified motivated sellers. What is a qualified motivated seller? It’s someone who needs their property now, as opposed to someone who just wants to sell. This is the seller who has a problem they need to solve and they want you to solve it for them.

After Kathy had been in the Real Estate investing business for a little while, she developed some really effective marketing strategies including direct mail to locate highly motivated sellers. She then put together a system to create a machine that would bring her deal after deal after deal. Better yet, Kathy created a machine that was automated so she got someone else doing all the work for her so all she has to do is deal with the motivated sellers.

Image by Gerd Altmann from Pixabay

Now you too can learn her special secrets to attracting motivated sellers!! Learn out how Kathy Kennebrook made a seven figure income in just 12 short months using her Unique Direct Mail Strategies to locate motivated sellers. Learn how you can do the same in your pajamas without licking a single stamp!

  • Learn how Kathy Kennebrook carved a unique niche market that other Real Estate Investors simply don’t know about, and how you can too.
  • Learn how to implement a “cookie cutter” system that works every time to get more motivated sellers contacting you than ever before.
  • Learn how to find the owners of vacant, abandoned houses even when they don’t want to be found.
  • Learn how to find and make incredible deals with out of state owners.
  • Learn how to start from scratch and complete your first deal within 30 days.
  • Learn how to implement a dummy proof, affordable and efficient Marketing System that will result in motivated, qualified sellers contacting you in droves practically begging you to take their property off their hands.
  • Turn small marketing dollars into BIG profits with minimal effort and HUGE results.
  • Learn how to automate the system so you can deal with the many sellers who will contact you, just like Kathy Kennebrook does.
  • Learn how to pick out the marketing gems that work best for you in your area and capitalize on them for maximum profits.
  • Learn how to use Kathy Kennebrook’s special response mechanism that gets motivated sellers contacting her quickly giving her the information she needs to make the deal.

Image by kiquebg from Pixabay

  • Learn how to find and make incredible deals with burned out landlords.
  • Learn how to follow up with prospective sellers so you buy their property when their circumstances dictate that they do so.
  • Learn how to use telephone scripts so you never have to wonder what to say to these motivated sellers.
  • Learn how Kathy Kennebrook locates motivated sellers who will simply deed her their homes in lovely neighborhoods.
  • Learn how to call on ads, what to say, who to call and how to get someone else doing all the work for you so all you have to do is deal with the sellers who really want to sell. Kathy Kennebrook even has all the telephone scripts for you to use so the sellers are pre-screened for you.
  • Learn how to use attorneys to find you great deals on distressed properties no one else knows about. This is an excellent lead generation tool you only have to market for one time. Kathy Kennebrook has used this tool to create relationships with attorneys who bring her deal after deal.
  • Learn how Kathy Kennebrook finds and works with owners of properties with no mortgages so she can get really creative financing on these beautiful properties in excellent neighborhoods.
  • Learn how to use wholesale buyers to bird dog for you, build your lead base and make even more money for you by buying the properties from you after you get them under contract. This is one of Kathy Kennebrook’s favorite techniques for making money quickly and easily in the Real Estate Investing business.

Image by Kelly Alpert from Pixabay

  • Learn how to find your personal dream home in a lovely neighborhood with no cash out of pocket and no credit. Your family will love you for it!
  • Learn to recognize the difference between a motivated and a non-motivated seller and end the conversation quickly with a non-motivated seller so you don’t waste your time.
  • Learn how to make the deal on the phone before you ever go see the property. Kathy Kennebrook knows how important your time is.
  • Learn how to use 24 additional marketing techniques that are some of Kathy Kennebrook’s personal favorites to build your lead base and let even more motivated sellers know you buy and sell houses.

Kathy Kennebrook developed these strategies and systems as tools for her own Real Estate Investing business, and now Kathy Kennebrook is going to share them with you, the Real Estate Investor in order to help you grow your own business. Kathy Kennebrook explains to you step by step how to build your Marketing System, and how to track your mailings, your sellers and your deals to make the highest profit possible in your Real Estate Investing business.

For information on these amazing strategies, take a look at Kathy Kennebrook’s Marketing Magic System at her website- www.marketingmagiclady.com

Where Do I Find the Best Direct Mail Lists?

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By Kathy Kennebrook (The Marketing Magic Lady)

This is the big question that I get a lot! The true secret to success for a Real Estate Investor is finding sellers who really need to sell. I use several different targeted direct mail campaigns to locate different types of highly motivated sellers. Some examples of these types of mailings are out of state owners, estate and probate properties, quit-claim deeds, expired listings, burned out landlords, vacant properties, military transfers, inherited properties, for sale by owner, and pre-foreclosures, just to name a few.

The key to success using direct mail is customizing your direct mail piece and your list to reach exactly the kinds of motivated sellers you want to deal with in order to create the kinds of deals you want for your Real Estate Investing business. The very best way to do this is to locate mailing lists from reputable companies, refining them to meet your individual criteria, then mailing to these potential sellers again and again.

Real Estate Investors often neglect to market to sellers in this way because they think the list is too difficult to get, or they only send the mailings once and quit. These are some of the easiest lists for you to obtain and it will be very profitable for you to do so. After having mailed thousands of letters and done hundreds of deals I can personally attest to the power of direct mail for finding all the motivated sellers you could want that none of your competitors know anything about.

You can contact a list broker or your local property assessor’s office and ask them for these specific lists, or you can create some excellent lists to mail to yourself. It’s fairly easy to do. Here are just a few ideas for you. You can go to the courthouse and research divorce cases, death notices, liens and judgments, tax liens, marriage licenses, bankruptcies, eviction filings or Lis Pendens, which is the first step toward foreclosure in order to create mailing lists. Let me share a few pointers here.

  1. Do your homework when picking a list broker. How current is the list? Does it have all the information you need to create your direct mail campaign? Does it reach the audience you are targeting?
  2. Do a test mailing of 100 pieces to test any new list. How many responses did you get? How many letters came back with a bad address? How many deals did you create?
  3. Don’t waste your marketing dollars marketing to a bad list that won’t get you the result you want.
  4. Create continuity with your direct mail campaigns. You can mail a lot of letters or a few letters but you need to have a flow of mail going out at all times in order to create a continuous funnel of incoming leads.
  5. Never mail more pieces than you are comfortable getting responses to. If you do a huge mailing and you get tons of responses you can’t get to, you are wasting marketing dollars. Put systems in place to help you respond to the mailings and grow your business gradually.

Make sure that you do repetitive mailings. The more you repeat your mailings, the more deals you will create since you are taking the time to build a relationship with these sellers. When they are ready to sell, they will contact you first, even if they have been contacted by someone else in the meantime.

Another way to find motivated sellers is to cultivate relationships with individuals who can help you find deals. One of the techniques we implemented was to create a specific direct mail campaign targeting specific types of attorneys who were much more likely to bring us deals and we let them know we are in the business of buying houses.

Once you develop relationships with these attorneys, they will call you first when they have a client who needs to sell a property quickly no matter what condition it’s in. This is just another way to build ongoing lead sources using direct mail. You only have to create this direct mail campaign once to create an ongoing source of leads for your Real Estate Investing business.

If you own any kind of business and you need certain types of leads, think about unique resources that can provide you with the leads you need and create a direct mail campaign targeting these resources. This can be really profitable. For example; if you own an alarm company or a lawn maintenance service it would behoove you to create a direct mail campaign targeting owners of properties in your area who live out of state. These are potential customers who need your services.

The main reason that direct mail works so well is that you are reaching highly targeted leads. You become the potential seller’s first option when they need to sell. Even if you are on a limited budget, direct mail is an excellent source of leads for you since you can buy more houses from fewer leads, thus maximizing your marketing dollars. As your business grows, you can increase the number of mailings you do. You can also target specific neighborhoods or dominate certain parts of town. In doing so, you become a “property value expert” in those areas, which makes the offer-making process that much easier for you.

You end up creating an ongoing relationship with your target market, which makes it easy for you to follow up with formerly inflexible or unmotivated sellers. Since these mailings are so targeted and so residual, there is virtually no competition for these properties. It puts your lead generating system on “auto-pilot,” leaving you more time to make offers, do more deals, and make more money.

Most importantly, be consistent in all your efforts. The successful Real Estate Investor has a network of people and strategies at their fingertips at all times. If you don’t develop continuity to your marketing campaigns, you’ll see your results begin to drop off immediately. This is true no matter what business you are using direct mail to target to.

When you implement multiple techniques and several different direct mail campaigns, you will have more opportunities than you’ll be able to handle and the possibilities become almost endless. Using direct mail to develop a “cookie cutter” system to accomplish this is one of the most affordable, reliable, and effective ways I know to build your lead base quickly and have all the business you will ever need.

Direct mail continues to provide our business with about seventy percent of the total deals we do. That’s a big number and an excellent result from simply taking the time to build a residual system to bring in new leads to our business every single day.

Be sure and check out my website at www.marketingmagiclady.com for all the marketing resources you need to grow your real estate investing business. While you are there be sure and sign up for our free monthly newsletter.

LEARN DIRECTLY FROM KATHY KENNEBROOK AT REALTY411’S VIRTUAL WEEKEND INVESTOR EXPO, CLICK HERE!