REI WEALTH MONTHLY

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Download Our Expo Agenda – Realty411’s “Give Thanks, Give Back” Investor Expo is this Weekend. Register Here.

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A SPECIAL ALERT FROM REALTY411

We invite our readers and followers to attend a special Virtual Investor Weekend Expo, this Saturday, Nov. 21 and Sunday, Nov. 22.

Beginning at 9 AM PST, our experienced educators will reveal all their winning strategies for REI success.

Imagine learning from investors who have been active in the industry for DECADES!

Also, our guests will be able to ask our Expo Experts any question they want. Are you experiencing an issue with your properties? Do you need help getting to that next level? Are you worn out dealing with tenants and wonder if there is a better way to invest?

Well, this is the place for our readers to get these answers, and so many more.

REGISTER NOW:

https://us02web.zoom.us/webinar/register/WN_qzoxGxTfTw6E9XxhW79LFg

DOWNLOAD EXPO SCHEDULE:

https://view.joomag.com/realty411-november-expo-give-thanks-give-back-expo/0048334001605658949

Remember, we will be ON LIVE and in real-time just for you. Plus, we’ve also united some of the top leaders on the industry, which is not easy to do.

We are all coming together to Give Thanks for another year of business. We’re also sharing our knowledge as a way to Give Back to our readers and industry.

To truly share and give back beyond just this weekend, our Give Thanks, Give Back Expo will also be spotlighting amazing charities for us to keep in mind for our year-end giving

This is the Ultimate Way for die-hard investors to get into the Holiday Spirit while expanding their personal finance and real estate knowledge.

Please note: This is a COMPLIMENTARY two-day online conference designed to help our guests reach the next level of success in their real estate investments.

While most events of this caliber charge up to hundreds of dollars for admission, Realty411 is underwriting all costs, with the help of our amazing sponsors.

Instead of requesting an admission fee for this expo, we will be encouraging guests to make direct donations to the charities of their favorite educators.

AMAZING AND EXCLUSIVE BONUS:

EXPO BONUS: Realty411 Expo Guests ALSO Receive FREE Tickets to WEALTH MASTERY LIVE (A $197 Value)!!!

Enjoy EXCLUSIVE & COMPLIMENTARY Learning with: Robert G. Allen, Sunil Tulsiani, and Robert Kiyosaki, learn how by registering for this expo.

Some of these Amazing Experts Joining Our REALTY411 Expo, Include:

Charles Sells, Rehab and Tax Lien Expert

Brandon Cobb, Rehab Your Way to Wealth

Sunil Tulsiani, Investor/International Speaker

Adiel Gorel, Veteran Long-Distance Landlord

Cliff Gager, Expert Real Estate Investor/Educator

Paul Finck, International Speaker & Millionaire Maker

Jay Tannenbaum, Expert Note Buyer, Portfolio Builder

Carl Schiovone, Real Estate Broker, Expert Rehabber

Linda Pliagas, Accredited investor, Publisher, Expo Host

Brent Kesler, Multiply Your Money — Easily & Effortlessly

Dave Grimm, Capital and Marketing Expert for Syndications

Sadhana Sabharwal, The Single Mom Millionaire (NEW EDUCATOR)

Bill Walsh, International Speaker, Investor & Media Influencer

Raul Avila, Private Capital & ADUs (Accessory Dwelling Units)

Steve Remmel, Affordable Legal Services + Identity Theft Protection

*** IMPORTANT — PLEASE REGISTER BELOW ***

https://us02web.zoom.us/webinar/register/WN_qzoxGxTfTw6E9XxhW79LFg

ONLY 500 GUESTS WILL BE ADMITTED – ONLY 25 TICKETS REMAIN!

Please check back for further updates. Schedule subject to change without notice, due to unforeseen circumstances.

REIBLADE – A Partnering Necessity

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Image by Gerd Altmann from Pixabay

By Bruce Kellogg

Scaling Partnerships

Image by Gerd Altmann from Pixabay

We have all heard the old saying, “Necessity is the mother of invention”. This came upon the principals of Scottsdale Real Estate Investments earlier this year when they had acquired nearly 100 properties over the past three years. These were mostly single-family residences (SFR) purchased with joint venture (JV) partners, mostly from the Scottsdale/Phoenix, Arizona area. Many of the properties were out-of-state, and some were bought in bulk from sellers with large portfolios. A little thought will lead to the conclusion that this business model could become unwieldy and prevent scaling up to the next level. What to do?

Seti Gershberg is the Founder and President of Investments, whereas Jay Tenenbaum is President of Capital and Risk Mitigation. Together, they cast about looking to buy some software to process the “back end” of Scottsdale REI LLC. Alas, everything they reviewed was either prohibitively expensive, or lacked sorely-needed functions. Time to invent!

REIBLADE Software Features

Image by Gerd Altmann from Pixabay

Asset Dashboard

Multi-property partnerships need a way to evaluate the performance of their assets, individually and in groups. REIBLADE has the “Asset Dashboard” that provides this vital benefit, as described below.

Investor Portal

How would you like to fully inform your investors without becoming extensively involved with their inquiries? REIBLADE provides an “Investor Portal” that gives investors instant access to their investments at any time with features that are easy to use. This is enhanced communication at its fullest!

Store and Manage Documents

REIBLADE will store all documents related to partnership properties in one place for easy, direct access by everyone involved. No stuffy files. No scrambling to locate a record, invoice, check, receipt, letter, deed, inspection report, walk-thru video, lease agreement, and so on. Click it, and get it!

Online Deal Marketplace

Image by Tumisu from Pixabay

REIBLADE offers its “Deal Days Marketplace” where partnership properties can be marketed on the internet to investors around the world. Alternatively, assets can be marketed using an investor URL that is distributed to selected investor prospects. This flexibility eliminates the need for complicated and restrictive MLS-type marketing avenues, thus reducing costs.

Raising Capital for Growth

In order to grow and “scale up”, a real estate partnership enterprise needs a means to raise capital from investors. REIBLADE features the ability to produce and issue a Prospectus that has its own URL. Offering opportunities takes one click. Fundraising doesn’t come any easier than this!

Asset Performance Tracking

REIBLADE offers an instant, downloadable, one-page “Track Record”, with charts, graphs, and financial measures including Capitalization Rate, (“Cap Rate”), Yield, Internal Rate-of-Return (“IRR”), Return-on-Investment (“ROI”), and Equity Multiple. With its flexibility, REIBLADE can evaluate any single asset, or even a group of assets such as a single-family residence (SFR) portfolio. This feature can be used to convince investors to invest. After all, performance sells!

Interested?

Interested readers are invited to: a) Go to www.reiblade.com, or b) reach out to Mr. Gershberg for a private demo at his email: [email protected], or c) watch a video at: https://reiblade.mykajabi.com/reicloud-webinar-replay-page-2-1.

For a limited time, REIBLADE is offering a total of 50 lifetime licenses at 70% off. So, what happens if you snooze?

Bruce Kellogg

Bruce Kellogg has been a Realtor® and investor for 38 years. He has transacted about 800 properties in 12 California counties. These include 1-4 units, 5+ apartments, offices, mixed-use buildings, land, lots, mobile homes, cabins, and churches.

Mr. Kellogg is a contributor and copy editor for two national real estate wealth-building magazines: Realty411, and REI Wealth Monthly. He is a recipient of an Albert Nelson Marquis Lifetime Achievement Award, listed in Who’s Who in America – 2019.

He is available for consulting with syndication, turnkey, joint-venture, and other property purchasers and note investors nationally, and other consulting assignments. Reach him at [email protected], or (408) 489-0131.

Using The Right Mailing Lists to Locate Motivated Sellers (Part 1)

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By Kathy Kennebrook “The Marketing Magic Lady”

Implementing the right list and using the right letter when creating your direct mail campaigns to locate motivated sellers is crucial to your success as a Real Estate Investor. There are lots of different ways to find these lists and lots of different types of lists to choose from.

The easiest way I suggest to locate a list to use for mailings is to simply go to your property appraiser’s office or auditor’s office and have them create it for you. There are many different parameters you can use to create these lists.

Some of the lists you could create might be directed at out of town owners, deed transfers, zip codes ranges, sale dates, estates, evictions, delinquent taxes or pre-foreclosures. These can all be good lead sources for you to use to find motivated sellers and these are lists that I use in my business on a daily basis in addition to several others.

Sometimes these records are available on CD and sometimes they are available as a paper copy. Every county differs in how they distribute this information. I suggest going down to the property appraiser’s office and speaking with someone there directly. Do not call. You may get someone on the phone who doesn’t understand what it is you need and you will not get the lists you need. Since you will be using this list for several months to do repeat mailings, it would behoove you to get the right list the first time.

There are also mailing list services that provide this service for you and usually you can locate them online by searching mailing lists or mailing services. Just be sure that whatever list source you are using has a list that has current information. Otherwise you are wasting your time and money on list that will net you zero results. I suggest getting a small list of around 100 pieces to send a sample mailing in order to test the list before spending a lot of money on this resource.

There are a lot of good internet resources to use to find excellent lists for finding motivated sellers using specific parameters. Once again, make sure you check the age of the list and the reliability of the company before making a long-term commitment.

Another way to find lists of motivated sellers is to go to the courthouse and check property records. One of the lists you can create is notices of default or lis pendens. These are people who are in pre-foreclosure. There are also probate and bankruptcy filings you can find at the courthouse that will provide a resource for leads.

When you invest in my Marketing Magic System I provide the letters for you to use along with resources for all the mailing lists you will ever need to create successful direct mail campaigns.

For more information on mailing lists to use in you Real Estate Investing Business check out part 2 of this article. In the meantime, check out my website at Marketingmagiclady.com for all the tools you need for you Real Estate Investing business including all the resources and letters you need to create successful direct mail campaigns for your real estate investing business.

 

Kathy Kennebrook

Kathy Kennebrook is the ultimate success story. She spent over 20 years in the banking industry before discovering the world of real estate. After attending some real estate seminars this 4 foot 11 mother of two got really excited and before you know it she’d bought and sold hundreds of properties using none of her own money or credit.

Kathy holds a degree in finance and has co-authored the books- The Venus Approach to Real Estate Investing, Walking With the Wise Real Estate Investor, and Walking With the Wise Entrepreneur which also includes real estate experts Suze Orman, Robert Kiyosaki, and Dr. Wayne Dyer.

She is the nation’s leading expert at finding highly qualified, motivated sellers, buyers and lenders using many types of direct mail marketing. She is known throughout the United States and Canada as the Marketing Magic Lady. She has put together a simple step-by-step system that anyone can follow to duplicate her success.

Kathy has been speaking throughout the country and across Canada for over 14 years and has shared the stage with Ron LeGrand, Dr. Phil, Dan Kennedy, Mark Victor Hansen, Ted Thomas and Suze Orman to name a few.

Kathy is going to share with you how she generates a seven figure income by mailing a handful of letters throughout the year to highly selected targets by knowing exactly what to send them, who to send them to and exactly how to deliver her message. She will teach you the secrets of pre-screening and automating your marketing and follow up systems to put your entire Real Estate business on auto-pilot.

 

Choosing the Road to Wealth

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By Kathy Kennebrook (The Marketing Magic Lady)

More people are becoming millionaires today than ever before in the real estate business. So what makes these wealthy entrepreneurs so different? They chose the road to wealth and real estate as the vehicle to get there.

When choosing the road to wealth, there are some important distinctions that set the truly successful folks apart from everyone else. Some of those include the ability to visualize a specific outcome, pursuit of a dream, constant motion and a relentless determination to reach the goal. Giving up is not an option. Like the saying goes, “Quitters never win; winners never quit!”

I have found in the real estate business that there are two kinds of people, the “doers” and the “wannabes”.  There are truly focused folks who get up every morning with a clear and defined direction who want to make their business work no matter what it takes. They pursue their dream relentlessly and continue to grow on a daily basis, garnering all the education they can along the way to take them even further along in their business.

Then there are the people who go to seminars or buy books and tapes and do absolutely nothing with them once they get them home. I have personally witnessed this over and over again.  They have one excuse after another why they can’t do this business.  For them, the status quo is the easy way in any situation.

I used to be one of those people who did absolutely nothing. I continued to work day after day at a job I hated, and I had every excuse there was for not getting started in the real estate business.  So I can relate. You could say, “I’ve been there, done that.”

There were three main things that held me back:

  1. Lack of focus.
  2. A true desire.
  3. Abundance of fear.

You can absolutely tame all three. I am living proof that you can. The biggest change that occurred for me finally was the desire to succeed.  An even greater desire was to get back all the money I had spent on courses and seminars.  As I always say, “Whatever it takes to make you move forward!”

I discovered there were some very easy ways to get focused and get on track.  One was to define the specific reason I wanted to succeed.  For me it was to get back the money I had already spent on educational materials and to get rid of a job I hated.  At the time, my job entailed being on the road for long periods each week which resulted in my not being home much, something I very much wanted to change.  I spent many years in a “dead-end job” making a lot of money for other people.

For you, it may be putting money away for your kid’s education, taking a trip you’ve always wanted to take or maybe becoming involved in charities you want to support. Whatever that reason is for you, commit it to paper and out loud to those around you. There is nothing I know that will force you to take action more than committing to a goal out loud. Become persistent in the realization of your dream. Use the knowledge you already have and move forward from that point.

Visualize your success!  Every extraordinary, successful person has visualized their success in their mind and then on paper first.  Their dreams were put into action, resulting in a reality of success.  Bottom line, this is the outline of the road to wealth.  Unfortunately, most people get stuck in the “dreams” part of that road to wealth.

Enlist the help of your local real estate club or a mentor to stay on track. If there isn’t a real estate club where you live, contact other investors in your area and form your own group. This is a great way to network and get the support you need. I had a mentor early on in my business and I attended meetings of our local real estate club on a regular basis. I found this to be a great way to stay focused and excited about the real estate business.  I continued to work with other investors in my area who were already doing the business.

 If people around you are telling you it won’t work, don’t let them “steal your dreams”. Only you can make the decision to be financially free. I know that lots of my friends and family members thought I was crazy to want to do this business. I’m glad I didn’t listen! Hang around with like-minded people, wherever you can find them. Learn from people more successful than you.  Hang around with people who make more money than you do. Decide what it is you want to do for your business on a daily basis and implement a plan of attack.

Enlist the help and support of your spouse and children or a partner while growing your real estate business. There are lots of things they can do to help and you’ll achieve a feeling of team work which will keep you moving forward. Write a specific list of goals you want to achieve, no matter how small. Set goals for tomorrow, next week, next month, next year. This is one way to create a road map you can follow toward attaining your goals and growing your real estate business.

Do whatever it is you need to do to keep moving in a positive, forward direction. Don’t let the “naysayers” get you down. They just want to keep you where they are. Don’t take advice from anyone who makes less money than you do. You have a right to live the kind of life you want, so be willing to do what it takes to attain it.

Real estate is one of the best ways I know to grow wealth quickly. If you believe you can’t change your attitude about the opportunity to create wealth through real estate, I assure you that you can. You just have to make the decision to choose the road to wealth.

That road to wealth is to stay focused and to never give up.  Success can be yours…today!

For more information on Kathy Kennebrook’s systems for the Real Estate Investor be sure and visit her website at www.marketingmagiclady.com. While you are there be sure and sign up for Kathy’s FREE monthly newsletter and received $149.00 of real estate tools absolutely FREE!!

Why Sponsorship Marketing is a Win-Win

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By LAURA ALAMERY

Many of you will immediately associate sponsorship with sports; your name on the team jersey, a display ad printed in the game programs, your logo emblazoned on a prominent banner waving in the wind. You may be pleasantly surprised to learn that sponsorship marketing is far from being exclusive to the sporting world and humanitarian causes. And, it may just be the answer to integrating your brand into the local community; creating a loyal following of believers in your product or services.

Sponsorship vs. Advertising: What’s the difference?

Sponsorship marketing is one of the most effective and affordable ways for a growing business to gain plenty of exposure. By showing your support for (or alliance with) small and local businesses, sponsorship allows you to get your message out in front of a highly desirable audience; your community, your industry niche. Sponsorship marketing also provides the opportunity of an ongoing relationship, giving you more time to really nurture potential customers and gain their loyalty (and referrals).

Advertising, on the other hand, is a huge expense (especially for a startup business). One simple placement in a popular industry magazine – or several 30 second radio spots a month on your local station – can run into the hundreds of dollars. Your return on investment (ROI) is minimal, because the few seconds you’ve got anyone’s attention is not likely to convert to sales. And, the trial and error you’ll experience while finding what works for your company – and doesn’t – can be painful and time consuming.

Advertising is about quantity. Sponsorship is about quality.

Putting Sponsorship Marketing to Work

Whether online or onsite, this method for getting out your message and building brand recognition is superior to many others. Don’t miss the many types of marketing available to sponsors:

  1. Reaching a Target Audience: Remember, with sponsorship marketing your ideal prospect is essentially already in place, and you have their attention. Make good use of it! Sponsoring the right company means you skip about 20 different task levels in narrowing down the right consumers for your products and services!
  1. Standing above competition: Customers take many things into consideration when choosing to spend their money. While the cost and quality of your services (or products) are key factors, your commitment to the economic development of their local community will definitely influence their decision.

  1. Extensive brand exposure: In most cases, sponsorship marketing involves more than just writing a check. You will be given varied ways to introduce yourself to an attentive audience – in person or online, or both. From speaking at group meetings, to brand placement on coveted group web pages; from vendor table opportunities to guest posting. It’s a class act.
  1. Business collateral is a must: Here’s a chance to display your logo and message (banners, table runners) at events and distribute your cards, brochures, giveaways like cups or pens, etc. This goes so much further than wasting hundreds of dollars a year with a neighborhood newspaper ad; thrown into driveways, only to be rained on, run over and tossed in the trash.
  1. Be generous and tasteful: Go the extra mile and have your gift or donation for drawings branded with your logo. Use subtle yet creative ways to make sure the recipient knows (as well as the audience) that it’s your company providing the gift. Thoughtful, useful items may be kept for many years.

Sponsorship marketing is an excellent means of making the most of your valuable time and hard earned dollars. It is a mutually beneficial strategy to achieving meaningful business goals. Hence, the win-win.

Laura’s Story…

I was born and raised in beautiful Vicenza, Italy – only 40 miles from lovely Venice on the Adriatic Sea. I used to hang out at the top of this hill as a teenager, where I could see the whole city stretched out before me.

Laura Alamery investor

In 1985 I relocated to United States, moving to Honolulu in 1987 where I became a college student at Hawaii Pacific University; just 4 miles from the beaches of Waikiki. I began developing a keen interest in real estate, so I started reading everything I could find – watching late night infomercials and buying courses by Dave Del Dotto, Robert Allen and Carlton Sheets.

My Real Estate Career Begins

That same year I became a real estate agent, to help pay for my college studies. I joined Dolman and Associates in Honolulu, and right away I was inspired by some of the top agents on the island. I began following their lead and in my first year in the industry, I became a multi-million dollar producer!

In 1991, I graduated with a Bachelor of Science in Business Administration and moved to Missouri that same year. Once on ‘the mainland,’ my real estate career really took off. I started to purchase properties with no money down, using creative financing.

I continued my education by earning an MBA in Finance, still working part-time in real estate. Then I began a new career as an assistant controller in metal commodities, planning to climb the corporate ladder and keep real estate as a side business.

From Part-Time to Full-Time

By the mid-1990s I had already acquired a sizable portfolio (over 20 properties) consisting mostly of multi-families for rental income – and I was barely 30 years old! I was making more money in part-time real estate (less than 10 hours a week) than my full-time corporate job, so in 1996 I decided to flip the switch and devote myself entirely to real estate. Once I was able to immerse myself full-time into real estate investing, my career skyrocketed.

In 1997, I began sharing my knowledge of real estate investing, proven strategies and creative financing techniques by hosting real estate seminars. And, given the widespread use of the Internet, I decided to also share my practical knowledge and experience as well via online mentoring and coaching. In 2010, I opened The REI Lab, Inc. – the culmination of various companies I had started and closed in the past.

The Next Chapter Unfolds

With a love for laid back lifestyle and great weather (I really missed being near the water), I decided to relocate once more in May of 2015. This time the move was to Broward County, Florida; midpoint between Miami and Fort Lauderdale. Laura Alamery Miami investor

The Miami-Dade area is full of opportunities, and 59% of the real estate transactions here in 2016 were cash – more than twice the national average according to the National Association of Realtors!